Sepideh Hashtroodi

UX Design & Strategy

About Me

A principal UX designer / Director with over 10 years of experience in the tech industry with a bachelor's in Interactive and Arts Technology and an MBA degree specializing in Management of Technology, currently leading a team of designers in Salesforce

My biggest value is my commitment to people. My energy comes from collaborating with cross-functional teams. I strive to bring different perspectives and inclusiveness to the table at every step of the way.
I am deeply passionate about creating unique experiences that solve real problems for users that result in Aha moments. I lead the people in my team with strong strategic thinking skills and I am very dedicated to creating opportunities for my team to develop and grow both professionally and personally.
My skills and experience in product management and project management allow me to navigate ambiguity and complexity with ease, while having deep empathy with users, resulting in successful project delivery.

My experience

I have experience in building SaaS and Enterprise Software at Salesforce, NuData Security - a Mastercard Company, Splunk, SAP and Safe Software.

Design Philosophy

I am very passionate about creating engaging experiences that connect with audiences in a genuine way.

My design philosophy is driven by my values. I encourage designers to be curious, inclusive, and courageous. I believe in the power of simplicity and solving real user problems by removing unnecessary elements, streamlining user flows, and breaking product silos.

Sepideh Hashtroodi

UX Design & Information Architect
sepideh@sepidhashtroodi.com

 

If you want to collaborate on crafting amazing experiences for people – you are very welcome to contact me.